Search engine optimisation

A recently-filed case in the UK High Court has implications for SEO strategies and keyword usage.

The top ten results in any particular search are not necessarily the most relevant and authoritative sites, but merely the most expertly optimised. Are search engines being undermined by the SEO industry?

There seem to have been significant fluctuations in the Google rankings recently. I have noticed a trend which appears to be Google’s reaction to certain links and trying to filter out their influence.

Moving content from one address to another can be a tricky business, whether you’re changing domain or just re-organising your content.

It’s important to bear in mind that keyword research is not an exact science. You should use a variety of tools and above all see it as an iterative process.

Hyperlinks are the basic currency of search engine rankings.

Getting a genuine and realistic sense of return on investment is vital for making the most of your SEO effort.